International Marketing

10th Edition

Czinkota, Michael R.; Ronkainen, Ilkka A.
eISBN-13: 9781285687162

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INTERNATIONAL MARKETING is an innovative, up-to-date text ideal for anyone seeking success in this fast-paced field. You will discover topics ranging from beginning start-up operations to confronting giant global marketers. This in-depth text will prepare you to conquer the international business world!
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Sold By Cengage Learning
ISBNs 9781285687162
Language eng
Number of Pages 722
Edition 10th